Anita Menon is a first-generation entrepreneur in Bahrain who started her company to convert her ‘passion to be creative’ into a business. She is the founder and Managing Director of The Butterfly Effect – a brand under Anumita Digital Services W.L.L.
After being a Supply Chain Specialist and Management Consultant for more than a decade with Fortune 500 companies,she decided to become a Social Media strategist. Her choice of business was bold and that took her on a journey which has helped her learn and grow with her business.
Her quest to deliver the best for her clients has lead her on path of innovation and thinking out of the box.She has leveraged her problem- solving skills to arrive at Marketing Solutions which are cost effective and create an impact in the crowded marketplace of today.
She has faced the entrepreneurial challenges which are a given in any entrepreneur’s growth cycle and has overcome them with sheer determination and commitment to excel.
Anita’ entrepreneurial journey started with setting up a partnership firm in the social media landscape of Mumbai, India. Her journey started with a client that approached her within hours of company formation. Her learning curve was steep yet satisfying managing clients from India and the US. Then she decided to address the gap of quality social media management in the Bahrain market by opening her company on the island.
Setting up her company in Bahrain was made easy with the hugely supportive SME eco-system and streamlined processes at the Ministry of Industry and Commerce and other government agencies.
From there, she built her network from scratch and nurtured her business relationships with her clients. Thereby making The Butterfly Effect, the digital marketing agency of choice for them. She faced the usual challenges being a first- time entrepreneur such as funding, hiring the right team of bi-lingual and creatives. But her hard work and perseverance paid -off. The Butterfly Effect caters to more than 80+ clients across industry verticals since the last 2.5 years.
Today she has established herself as one of the leading digital agencies in Bahrain. And has ambitious growth plans for herself and her business with her sights set on the rest of GCC. Sharing some interesting glimpses into her journey as one of the leading woman entrepreneur in Bahrain…..
Tell us a bit about you, your likes and your aspirations.
I am the founder and Managing Director of The Butterfly Effect, a digital marketing firm based in Bahrain.
I have always enjoyed dabbling in all kinds of creative projects and collaborating with people over projects and after a 10 -year stint in business consulting. And I decided to take the leap into entrepreneurship. I aspire for The Butterfly Effect to be the agency of choice among brands in the middle east.
What made you step into the world of entrepreneurship ?
Working in consulting was wonderful considering the industry-wise exposure I got as a supply chain consultant. But I always felt restricted for time when it came to pursuing my interests in writing. Also, being a business consultant, I was able to spot a gap in the market for a digital agency that catered to the small and the medium enterprises in Bahrain.
How did you get your idea and concept for the business you are in ?
I fell into digital marketing because I was a blogger and one of the first on the island Kingdom. Very quickly my blog was one of top sites to visit for everything food- related. I learnt how to market my blog on social media and that is how I dabbled into the world of Digital Marketing. And took the lessons to the Digital Enterprise that I later built.
Tell us about your first experience in entrepreneurship. How and where did it all start ?
My first experience of being an entrepreneur was when I started a company in the digital marketing in Mumbai with a partner. We did rather well targeting the small and medium enterprises in India. Soon after, we had many projects out of the US.However, the logistics made me weary and I had to give up my partnership.
The experience of conducting business in India made me confident about starting The Butterfly Effect on my own in Bahrain. From a team of two, we are a team of eight people in the last two years.
What challenges did you face in starting Butterfly Effect ?
Challenges were many and mostly fell into two categories – funding and hiring the right talent. Scaling up on operations was a cautious process considering both the challenges were very real. We had to let go off projects because we did not have the right skill set on board. Slowly but steadily, we managed to strike the balance between hiring the right talent for the team and managed the costs versus revenue. The Butterfly Effect [www.thebutterflyeffect.co] was going through a classic start-up problem but we managed to scale up and progress beyond our issues and today, we are well-known agency in the country that hires a lot of young Bahraini talent; all girls so far.
The Butterfly Team
What are your plans for the future ?
I am looking to diversify and we are taking up mobile app projects for various brands in the country. Apart from this, I am also keen to invest in various other non-digital ventures. Lately, I have opened a beauty salon since the beauty business is one of the most sought ventures in the middle east.